Marseille’s designation as “European Capital of Culture” in 2013 has certainly improved the city’s image. From the New York Times to National Geographic, Marseille has received long-awaited attention for its urban and cultural transformation: after decades of violence, poverty, and social malaise, it is emerging as the new capital of the Mediterranean, a raffish, “rough but refined” port city and tourist destination. “Marseille is Paris’ messy, mad other—the New Orleans of France,” writes Shirine Saad for Ralph Lauren Magazine. “It is the city of sailors and prostitutes, Marcel Pagnol and bouillabaise. But it’s also a thriving hub of street and contemporary culture.”
Yet another facet of this Mediterranean multiculturalist representation of the city relates to questions of gender and feminism, which have figured prominently in the Marseille 2013 public relations campaign. At the Bazaar of Gender: Feminine-Masculine in the Mediterranean, one of the first exhibitions at the newly minted Museum of European and Mediterranean Civilizations, explored gender relations in the Mediterranean world. This exhibition focused on topics such as reproductive rights, the Muslim headscarf, and gay and lesbian rights, intended to unify women of the Mediterranean behind a common feminist agenda. Underlying this Mediterranean feminist discourse, however, is the belief that women of the sea’s southern shores lag behind their more progressive northern Mediterranean sisters.